This section brings together commercial-leaning reels and audiovisual pieces, built with scriptwriting, direction, animation and sound generated with artificial intelligence.
Each piece answers a specific advertising goal: a product demo, a narrative hook, or a classic infomercial format, adapting language and pacing to each brand.
Bakano. Two pieces for Bakano (Spain), built as product demos: an electric shaver presented as an infomercial with an AI-generated avatar, and a beard trimmer rebuilt entirely from product photographs, with movement and setting created digitally.
Bunker. For this burger restaurant in Buenos Aires province, I recreated the classic Simpsons intro, replacing its landmarks with those of the city where the venue is located, using the format’s instant recognizability to point to the business.
Supermercado Día. A series of three advertising pieces for the supermarket chain, built to communicate deals and products with a fast-paced, social-media-oriented language.
Real estate development (Tucumán). A reel that opens with an investigative-report hook, gradually revealing the actual real estate product.
Tourmabelt. Two approaches for the same Spanish heat-therapy belt brand: one built around an investigative-report format as a narrative hook, and another resolved as a classic product infomercial.
Heavy machinery. A demo reel for a machine built entirely with AI from photographs of the real equipment, including both the video and the original music.
